市场营销

马上申请请求的信息

因为所有的政府机构, 企业和慈善机构需要推销他们的品牌，宣传他们的工作, gaining a marketing degree will open the door to working in pretty much any organization in the world. 对于一个学位来说还不错!

在多明尼加大学的工商管理系, 我们的座右铭是“正确经商”. This means we not only teach you how to successfully market your own brand and those of your clients/employers, we also focus on teaching you how to do business in a way that improves our world — a skill set that’s increasingly in demand as consumers become more interested in sustainable and ethical business practices.

不管你是想主修还是辅修市场营销, Dominican University has developed an engaging marketing program that’s jam-packed with critical theory and real-world, 实际应用. 例如, 在整个学习过程中，你将至少进行一次市场营销实习, so you can actually do some marketing activities and build useful industry contacts. And you’ll learn from phenomenal guest speakers and marketing professors who’ve held positions like Chief 市场营销 Officer in a large corporation and can teach you highly marketable skills that will help you stand out when you’re seeking employment.

我们的许多课程都在校内授课. 然而, 如果你有其他事情要做, you’ll have the opportunity to take online marketing courses and evening classes that you can easily fit into your busy schedule.

当然, 上大学不仅仅是为了学习, so we’ve made sure all our students get the support they need to succeed with their course while also having heaps of fun along the way. 如果你选择澳门官方十大网投平台, 你将有机会加入各种各样的俱乐部, 真正伸展你的运动肌肉, 并充分利用附近纽约所提供的一切.

市场营销的职业生涯确实是有回报和利润的, and a Dominican University marketing degree will prepare you for a successful and fulfilling career while also giving you a great university experience.

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来自招生顾问的个人支持

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一个全面的, job-ready marketing degree that’ll open the door to a rewarding and lucrative career in any industry

最高水平的个人支持

致力于您的成功的员工

这地区最好的小型大学体育项目

充满活力的校园环境

靠近纽约市和三个主要机场

多米尼加的不同

When I came to Dominican University I wasn’t sure if I had made the right choice until I met the faculty. 我的市场营销和体育管理教授真的很关心我们. 我在这里发现了我的潜力，我从来没有想过我可以这么好. 我得到的机会之多是我没有预料到的.

Rupkatha穆克吉, ‘24

15,000
校友

76
全职教师

17
距离纽约几英里

100%的第一次，
全日制新生获得经济援助

正确营销

Dominican University’s Bachelor of Science in 市场营销 promotes our motto of ‘Doing Business Right’ – by which we mean that at Dominican University business students are taught how to be successful while also making the world a better place.

当涉及到市场营销, we believe an ethical approach is especially critical today when modern technologies collect so much personal data on consumers. 然而，避免不道德的做法只是开始. Effective marketing can also be a powerful tool to promote causes ranging from sustainability to justice. We teach our students to be creative and to use marketing as a positive force in business and in our society. 这就是我们所说的“正确营销”.”

工作机会

所有组织都需要营销. Governments need to convince the public they’re doing a good job and should be re-elected. 慈善机构需要鼓励捐款. 所有的企业都需要销售他们的产品和服务. +, all organizations need to communicate with their internal and external stakeholders to ensure their organization runs efficiently and as effectively as possible. So, gaining a marketing degree will open an incredibly large number of job opportunities no matter what industry you’re interested in working in.

Here are some examples of the kinds of roles you could secure with a marketing degree:

编辑器
内容的作家
技术作家
文案
公关经理
广告经理
市场营销战略
营销经理
首席营销官

你会学到什么

通过我们的营销计划，你将学习关键的营销技巧. 例如，你将学习如何:

分析和制定战略营销计划
Engage with clients and prospects through all forms of digital and analog media
执行成功的市场调查，发现客户的需求和愿望
Effectively make presentations of all types, from formal presentations to elevator pitches
Plan, execute and measure the performance of advertising and social media campaigns

你也会发展至关重要的, in-demand soft skills and build a solid foundation of broader knowledge through a variety of liberal arts courses.

细节程度

学费

The cost of attendance is an estimate of what it will cost to attend Dominican University for an academic year.

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课程

当你报名参加多明尼加大学市场营销学位课程, you can choose to complete a Bachelor of Science in 市场营销 (a marketing major) or minor in marketing through our Professional Selling Minor.

对于BS-市场营销，您将完成120学分，包括:

文科生的60个学分
31 core credits (MG 211, MK 114, IX 250, BU 213, AC 111, AC 112, FN 226, MG 310, MG 355, MG 474)
市场营销课程21学分(其中一门必须是MK 441)
三个选修学分
三个实习或实习学分
两个大一讨论课学分

对于专业销售辅修课程，您将完成18个学分，包括:

单位mg211, mk114, CS/BU 112, mg343, mg345
工商管理科的三个学分

浓度

我们的营销计划不包括任何预先建立的专业化, which gives you the flexibility to study whichever marketing units you’re interested in. 例如, 如果你想自己创业, 你可以选择专注于创业主题. 如果你对在软件或计算机公司工作感兴趣, 你可以选修几门信息技术课程. Or if you’re keen to secure a senior marketing position, you might take a series of management units.

IACBE认证

The Division of 工商管理 at Dominican University of Blauvelt has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, 堪萨斯, 美国.